I watched an Olivier Roland’s video (in french) to make money on internet without advertising and that’s really what you do to have a solid foundation for your business.

With advertising we earn a few cents per click. Mathematically, it takes a huge number of clicks on ads to have a good income.

Sponsored articles or affiliations are also a way to make money but it’s still not good income. Fortunately there are other ways. Bye, bye, the Matrix !

Product creation, it’s with this we can really have a good income online. Here are the steps for product creation.

Traffic source

Without traffic source (visitors) on internet, you don’t exist. There are 2 categories of traffic source : free sources and paying sources. You can use them together but usually we focus on one.

A free traffic source can be a blog, a Facebook page, a YouTube channel, a Twitter account, an Instagram account. It’s a traffic source that makes people discovered you on internet and they want to see your new content and they might want to buy your products.

A paying traffic source can be some advertising on Google, Facebook, Twitter and all social networks that have an option to broadcast advertising. You can also contact websites or popular person on one of these social networks to advertise for you.

Qualified list

Once you have traffic, you have to convert a portion of visitors to a qualified list. A qualified list is a list of people who have given you permission to contact them and are interested in your future products. Typically this is a list of emails. Even today, the email list is the most powerful tool for communicating with people and offer your products. You can better communicate with a person who gave you their email than a fan on Facebook or Youtube. This is a stronger relationship.

How to do to have qualified people ? It’s simple, to thank them for having subscribed to your « Newsletters », you will offer them a gift that will interest only those who will be interested in your future products. For example, you want to sell a book on bodybuilding or bodybuilding courses online. You’re going to offer to your audience to register to your « Newsletters » in exchange of a small eBook or video like « 5 mistakes to avoid when you’re starting bodybuilding ».

By doing this, you know that people who gave you theirs emails are interested in bodybuilding.

Survey

Once you have your traffic sources and your qualified list, you’ll do a survey. Do a survey allows you to reduce uncertainty about the product you’re going to create. The mistake that many entrepreneurs do is to create the product they want rather than creating the product that the audience wants. This is how entrepreneurs create a product that is not selling and waste time and money.

The magic question for your audience to find out what it wants, « What is your biggest problem, your biggest frustration with (the theme of your domain) ? ». For bodybuilding it would be : « What is today your biggest problem, your biggest frustration in bodybuilding ?, What blocks you today ? ». In answering this question, your audience will tell you what product you should create because you created a product that will solve the problem of your audience.

Timing

Another entrepreneurs problem is that they want to create the perfect product. This can take months or years and when it available, it’s a failure. This can happen even if the product meets the survey questions because the product took too long to be created and the audience forget it.

How to avoid this ? Make pre-orders of the product. The pre-order is ethical, legal, and you can be transparent with your audience with it. You can tell your audiance : « Okay, great, thank you. I saw that in the survey, you want me to do that. I created the specifications for this product. Today you can buy the product for pre-order and the delivery date is scheduled for that date. You can purchase the product for pre-order at a price with a discount ».

The key to this approach is that you create the product only if you make enough with pre-order sale. If you don’t make enough sales, it doesn’t matter, you reimbursed the buyers and you make a new survey to find out more details about the problem of your audience. Your audience will understand.

This will make you gain a lot of time. Imagine a person who takes 6 months or 1 year to create a product that is useless because it isn’t selling enough. With this method, before creating the product, you know if it’s profitable or not.

Pre-order

You create the product only if you make enough pre-order sale. In this case you know at 100% that your product will be useful to your audience.

With all these steps, you create the product that your audience ask, then you’re sure to have a good turnover. It’s possible that you make several survey to define your product, it’s normal and it’s how you improve your product.

Have you already a survey with your audience ?

-Steph